Ecommerce Systems Consultant

Helping ecommerce brands
scale with smarter systems
and strategy.

I help ecommerce brands reach their next stage of growth through high-performing customer retention systems and Shopify optimisation.

Work with me

Brands I've worked with

Get to know me

I'm Soph, an Ecommerce Systems Consultant, CPD Certified Social Media Management Specialist and Co-Founder of 528 Digital. For over 10 years, I've partnered with ambitious ecommerce brands to uncover growth opportunities, solve complex challenges and build strategies that deliver measurable results.

My expertise spans Shopify optimisation, Klaviyo, customer retention and ecommerce strategy, but my approach goes beyond individual platforms. I help brands understand where growth is being lost, identify opportunities they're missing and implement systems that create long-term, sustainable revenue.

Throughout my career, I've helped retail-focused brands unlock entirely new online customer bases through Klaviyo, migrated businesses from legacy platforms while uncovering valuable customer insights that transformed performance, and worked on innovative AI projects, including Eylure's Eye Shape Scanner, now available in Boots and Superdrug.

"What Sophie doesn't know about Shopify isn't worth knowing. Her recommendations were practical, actionable and gave us a clear roadmap to improve our website and grow the business."

Engraved Pro Solutions

Email Automation & Campaign Strategy with Klaviyo

Build automated customer journeys that nurture, convert and retain your customers. From welcome flows to post-purchase sequences, every email is designed to increase revenue while creating a seamless customer experience.

Conversion Rate Optmisation on Shopify

Turn more visitors into customers with a data-led approach to improving your store. I'll identify friction points, optimise key pages and refine the shopping experience to maximise conversions without increasing ad spend.

1:1 Support & Strategy for your brand

Get direct access to strategic ecommerce advice tailored to your business. Whether you're planning your next stage of growth, solving specific challenges or need an experienced sounding board, every session is focused on actionable recommendations that drive results.

I'm not just another guru or consultant

I work alongside founders and growing brands as an extension of their team, providing strategic guidance, honest advice and practical solutions that move the business forward.

No unnecessary jargon. No generic recommendations. Just clear, actionable strategies tailored to your goals, which I can either do for you or provide to you for you to implement.

I believe the best ideas are practical, not just ambitious. That's why I combine strategic thinking with a trusted network of developers, designers, photographers and technical specialists to turn opportunities into reality. From building high-converting Shopify stores to implementing my signature Klaviyo automation strategy - which has generated up to 50% of email revenue for some brands - I focus on creating scalable systems that continue delivering results long after launch.

Whether you need a strategic partner, an experienced second opinion or someone to identify the next opportunity for growth, I bring the commercial insight and technical expertise to help your business move forward with confidence.

Get in touch